BE ALERT AND STAY SAFE
INSURERS are urging younger drivers to "pump down the volume" and kill their speed during bad weather.
The Association of British Insurers (ABI) has carried out a study suggesting that 55 per cent of young drivers are distracted by music and other factors while driving if they are carrying passengers.
The online YouGov poll of 2,500 people also found that 45 per cent were distracted by the scenery, some 44 per cent by the radio, and a third of young drivers were distracted by their mobile phones while driving.
A quarter of respondents also said they would find it acceptable to speed at night (24 per cent) or on country roads (26 per cent).
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The ABI is leading a campaign to "be alert and stay safe", encouraging young drivers to keep up their concentration levels while driving and bring down accident rates.
ABI spokesman James Dalton said: "Many young drivers who are not yet experienced behind the wheel find it hard to concentrate when driving, let alone during the bad weather we are experiencing throughout the UK.
"At this time of year the driving distractions and dangers come thick and fast: driving in the dark and in difficult weather conditions such as in heavy rain, snow or ice and often with friends or family in car.
"That is why the ABI is urging young drivers to be alert and stay safe especially when driving with friends at night."
The ABI is offering the parents of young drivers the following tips:
Plan a route if possible that avoids dark, winding country roads, where there is a higher chance of an accident.
Think about whether they need to drive their friends at night. Is there any other option for them to get home, such as chipping in for a taxi or a parent picking them up?
Turn the stereo off, especially if they driving with friends in the car, at night or in bad weather conditions when they need to concentrate more.
Never drink and drive. The highest proportion of breath test failures following accidents involving casualties occurred with drivers aged under 25.
Don't use a mobile phone to call, text, or use apps.
Slow down.
As part of its campaign the ABI is calling for a one-year minimum learning period; a limit to the number of passengers allowed in a car with a new young driver; a curfew on night time driving; and zero tolerance on alcohol.
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