BIDEFORD'S former Woolworths store is set to be turned into The Original Factory Shop.

The large shop in the Little White Town's High Street is expected to open in the middle of November.

The Original Factory Shop sells well-known brands at heavily discounted prices as well as cut label and own-brand products.

The story will sell clothes, homewares, electricals and toiletries.

Bideford shoppers will see brands such as Adidas, Ben Sherman, Morphy Richards, Silentnight, L'Oreal, Elizabeth Arden and Roc for sale at knockdown prices.

The Original Factory Shop has already pledged to be "an integral part of the local community".

Marketing director, Colin Leggatt, said the company was in the process of buying the site.

He said: "The store's size and format are a perfect fit for our own business model."