Charity's colourful answer to beating 'gloomiest day of year'
WITH the cold snap set to continue, workers were being challenged to dress brightly today to combat what is claimed to be the most depressing day of the year.
Researchers say that on the third Monday of January, the nation's collective well-being is expected to sink to an all-year low.
Mental Health Research UK (MHRUK) said that "blue Monday" occurred thanks to a combination of bad weather, debt, the need for a Christmas detox and poor motivation.
The charity aimed to raise awareness of depression and seasonal affective disorder (SAD) with its campaign, Blooming Monday.
It has called on people to dress in colourful clothing to highlight the plight of those who suffer from the conditions and to raise money for research into treatments.
Dr Laura Davidson, mental health barrister and trustee of MHRUK, said: "This is not just about awareness of seasonal affective disorder and depression, but it's also a wellbeing campaign.
"Whilst wearing bright colours will not prevent SAD, which is caused by a lack of sunlight, there has been plenty of research linking mood and colour."
A survey conducted by the charity found that 28% of workers rose before sunrise and returned home from work after sunset during the winter months.
The poll of 2,000 adults found that almost one in 10 people had no natural light in their workplace.