DID IT!
TOGETHER we have spectacularly smashed The Herald's loveLIFE campaign targets – making Plymouth a healthier place to be.
Since starting the campaign in October 2011, when The Herald and partners launched our life-changing health and fitness campaign, we set ourselves four ambitious targets.
And thanks to you we have not only reached them, we have surpassed them.
We asked you to run, walk, swim and cycle one million miles, stub out a million cigarettes, dance a million steps and lose 100,000lbs in weight.
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You have achieved all of this and more. You have stubbed out a fantastic 5,118,695 cigarettes, and you have run, walked, pedalled and swam an enormous 2,820,642 miles.
Adding to that, you danced an astronomical 123,641,868 steps, over 123 times what we challenged you, and lost 183,395lbs in weight.
The combined efforts of our readers and our partners - Plymouth City Council, Plymouth Community Healthcare, Plymouth Community Homes, NHS Plymouth, Everyone Active and UCP Marjon - mean Plymouth is now a fitter, healthier and happier place.
We launched the loveLIFE campaign as Plymouth faced worrying city statistics: that a quarter of adults in Plymouth smoke, which will kill more than 500 people in the city each year.
Also that four out of ten women in smoke while pregnant and one in three children will leave primary school either overweight or obese.
The most worrying statistic of all was that a child born in Devonport will die 15 years before one born in Widewell.
But you took those statistics and made a change.
Hundreds of people came forward and signed up to include their totals in the campaign.
From that moment on the loveLIFE campaign not only captured the attention and imagination of ordinary people, but also celebrities and politicians.
It was applauded by Prime Minister David Cameron, who threw his weight behind the campaign at the beginning, and he has celebrated and congratulated what everyone has achieved at the end.
The campaign engaged people of all ages and changes were made that will last a lifetime.
The greatest legacy of all is not only the amazing success of the of the year gone by, but what our great city takes with it in the years to come.
Comments
by LHPlymouth
Saturday, November 03 2012, 9:31PM
“I can hardly breath reading this utter nonsense!!!! A healthier place to be!!!!!
How dare you, Herald be waving the flag for this knowing full well that an area of Plymouth already conveniently shown to be the most deprived area of Plymouth is having something put there that can only exacerbate the situation.
I would question the whole issue as its just a way of covering up any future health problems in that area and saying oh its not the incinerator -that area was already deprived with health problems. It's happened in othe rpart sof the country already.
Devonport gets a mention in your write up - remember this incinerator is NOT in Devonport (regardless of what the lovely construction traffic road signs say) and it was the area it is sited in that was shown to have the lowest health expectancy not Devonport.
Well I look forward to mine being lower even though I live a healthy life already as it has been cancelled out by what is being built on my doorstep. Thanks for that! The sooner my life expectancy reaches zero the better!!
Already it is having adverse health impacts with the construction and the noise - and what do the Primary Health Care trust say...they have concerns but its ok if a new GP surgery is built.
Those who voted for thisand those who either ignore it or promote it should ALL be ashamed of yourselves. Blantant discrimination going on in this part of Plymouth..but you're alright Jack!! You pat yourselves on the back and ignore another part of your City that is taking the brunt for you and the whole of South West Devon.
LoveLIFE - yeh right!!”
by Winstonsmith0
Tuesday, October 23 2012, 5:16PM
“Shame the same people could not have acted against the building of an incinerator slap bang in the midst of the most deprived yet most populated part of the city.
A million cigarettes barely compares to the toxins that will be emitted for the next 30 years right into the heart of the city.
Perhaps encouraging recycling in order to strangle and starve this dark satanic mill of its life blood is something that should be on the next list of achievements for a high profile Plymouth health-driven campaign?
Plymouth: space of waste”