Drivers want 'green' cars
ONE in three Europeans would spend more to buy an environmentally friendly car, according to a new poll sponsored by Ford.
This is despite 71 per cent of survey respondents saying they have reduced overall spending as a result of the economic recession.
The survey – of more than 6,000 people across EU countries including the UK – also suggests 53 per cent consider climate change to be the world's biggest issue and 57 per cent would prefer to lead a more environmentally conscious lifestyle.
"The survey shows that even in economically difficult times there is a clear desire for vehicles that are more environmentally friendly," said Barb Samardzich, vice president product development, Ford of Europe. "Ford is extremely focused on meeting this demand now and in the future, and this goes hand-in-hand with delivering products that help reduce running costs," he said.
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Ford said it commissioned the survey through the Futures Company consultancy, to better understand the opinions and attitudes of Europeans across a range of mobility issues – from car sharing to green driving to the future of the internal combustion engine.
The survey shows that for 71 per cent, fuel-efficiency is a major factor in choosing a car; 60 per cent prefer to choose models from car makers that have targeted a reduction in their environmental impact; and 68 per cent consider fuel-efficiency when driving.