The daughter of billionaire Formula One mogul Bernie Ecclestone has shed her clothes all in the name of animal cruelty.

The heiress and TV presenter posed for the cheeky anti-fur photoshoot, organised by the People for the Ethical Treatment of Animals (Peta), with nothing more than a strategically placed chequered flag.

Tamara Ecclestone said she wanted to support the campaign because fur was more about vanity than fashion.

She said: "I enjoy going to fashion shows and I enjoy seeing what's new and fantastic but I just don't understand how fur is necessarily fashionable.

"I just think it's terrible to harm living animals all in the name of vanity... it's completely unnecessary, and I think that once you've seen the ways in which lots of these animals are killed - and how cruel and grotesque and unnecessary it is - I think that people would automatically choose not to wear fur."

The billionaire heiress is the latest celebrity model to pose naked for Peta, previously supermodel Naomi Campbell and Hollywood actress Eva Mendes have been snapped in the nude to protest against the fur trade.