Herald MD joins the directors of city BID
THE boss of the company which publishes The Herald has been appointed to the board of the city centre's Business Improvement District (BID).
Blanche Sainsbury is managing director of South West Media Group, part of parent company Local World. The group owns The Herald and its sister titles Western Morning News, Exeter's Express and Echo and Torquay's Herald Express. It also operates the Thisis websites including thisisplymouth.co.uk.
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Blanche Sainsbury, Managing Director of South West Media Group
Blanche has become a director of the non-profit-making City Centre Company, which manages the city centre's BID.
She was previously involved with a BID in Swansea, during her four years in charge of South West Wales Media Group.
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She said: "I'm delighted to be part of the city centre BID and I'm very much looking forward to working with the BID team and on their aspirations for Plymouth.
"As a media company we will also be working on some exciting projects alongside the BID."
The City Centre Company's board consists of businesses, property owners, Plymouth City Council and other stakeholders, with 12 of the 14 directors from the private sector.
It manages the BID, the scheme by which businesses pay a match-funded levy towards additional improvements and services designed to drive retail trade and re-assert Plymouth as the region's premier shopping and leisure destination.
A distinct Waterfront BID is run separately by Plymouth Waterfront Partnership.
Plymouth City Centre Company is chaired by Richard Davis, a senior manager at Lloyds TSB bank in the city. He said Blanche's experience with the Swansea BID and the involvement of The Herald would be a major boon for the city centre BID.
He added: "I'm delighted to welcome Blanche to the board. She has a wealth of business experience and a clear passion for improving the retail experience in Plymouth.
"She was part of the BID team in Swansea and it's always relevant to learn from other cities."
He added: "Across the country, these are challenging times for city centres and retail. We need to learn from each other and find innovative ways to increase eating out, and other forms of leisure, as well as retail.
"Blanche is full of ideas and can only be a positive addition to the board."
He stressed it was also important for the board to have representation from across the private sector and business community.
He said: "If we look at areas like marketing, it's useful to have a range of people from different backgrounds and experiences involved.
"Blanche's working life touches on all sorts of important areas."
2 Comments
by HermesThelema
Thursday, January 31 2013, 1:07AM
“I agree with Nevman. In years gone by, local pyramid marketing suicide cults, such as Church of Scientology and Freemasonry, have exploited the yearly seasonal media buzz in swing (i.e. in spring diet, in summer get out and about, in winter stay warm and look out for neighbours) by attempting to mesh cult and occult reeled scripted lines over the top of the general positivity and love in the world and change it into a 'stress-test' or a method of 'breaking a man to bend his will to the needs of our Society'; hidden under the veil of a tower of money that they are somehow protecting the populous the technique is generally used to cause focus on a problem, attach blame to a division in society, attempt to drive insane to see viewpoint, and then to their enemies attempt to cause in effect a problem in society using the person who is a problem or trouble-source to them (which is anybody who can see what they have just shown). So no need to be embarrassed, Church of Scientology, no need to complain, Freemasonry, I am sure the new Police and Crime Commissioner Tony Hogg will aim to ensure a combination of influence over the media and the City Centre will not lead to a situation where the Scientology book-cart and the local Scientologist sales-reps and runners are used to bully individuals to suicide under the guise of reporting local news as extensively documented in a free book I recently sent to the security services, also incidentally available for download on the Internet. A∴A∴ Argenteum Astrum”
by Nevman
Wednesday, January 30 2013, 12:28PM
“Oh, good. So we can expect even more PR spin telling us how well the city centre and the local economy are flourishing, can we?”