Hundreds of pounds worth of prizes won in Plymouth competition
2013 has got off to a winning start for Plympton boy Dylan Cook, age 9, who is celebrating after scooping hundreds of pounds worth of prizes in a waterfront shop window trail.
The competition challenged families to explore the waterfront areas of the city and spot the 'odd item out' in 14 festive shop windows.
A prize package worth more than £250 was up for grabs, with prizes including tickets for the National Marine Aquarium, outdoor winter ice rink and Cinderella on Ice at Plymouth Pavilions, shop and restaurant vouchers, toys and gifts all donated by waterfront businesses.
Lucky Dylan and his parents Vicky and Paul spotted a poster advertising the competition while shopping on Southside Street and decided to give it a go.
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Dad Paul Cook said: "We saw the Odd Window Out poster while we were in Kaya Gallery, so we went to the Tourist Information Centre to pick up a trail map and worked out our journey around all the participating businesses to find the odd items out in the windows. When Dylan found out he had won he was absolutely delighted with all his prizes, especially going to see Cinderella on Ice. It definitely made an extra special Christmas present and we're looking forward to using all the tickets and vouchers in January."
The Odd Window Out competition was organised by Plymouth Waterfront Partnership to increase footfall to the waterfront and boost trade for businesses in the busy Christmas shopping weeks.
Annette Laurie, Assistant Manager for Plymouth Waterfront Partnership presented Dylan with his basket of goodies on Christmas Eve by the Mayflower Steps on the Barbican.
Annette added: "I am absolutely delighted with the success of this competition. The aim was to introduce families to the variety of independent shops and businesses along the waterfront by creating a fun, family trail, that would take them on a tour of all Plymouth's vibrant waterfront areas.
"Dylan really was over the moon to have won, and I am sure that the businesses who participated in the competition will be pleased with the increased interest they received from families and shoppers."
Plymouth Waterfront Partnership was voted in by waterfront businesses in March 2012, and is responsible for the delivery of £6.2 million of investment over the next five years.
The Waterfront Business Plan aims to grow annual visitor spend by 25 per cent (£63 million) by 2020 by increasing footfall and visitor spend and marketing the waterfront as a regional and national destination.
For further information on the PWP and the Waterfront BID, please contact Plymouth Waterfront Partnership on 01752 305424 or visit www.waterfrontbid.co.uk