JBR's back – and he wants you to run his next restaurant...
Diners who have thought "I could run this place better" after eating out are to be given just that chance, as a Westcountry celebrity chef reveals plans to open the world's first interactive restaurant.
John Burton Race said he was "incredibly excited" about the ambitious scheme, while admitting that it is "completely new and difficult for people to get their heads around".
The new dining concept is called The Restaurant Experience, where members of the public will dictate the workings of the dining establishment.
People first need to become members online and choose a city from a selection of ten around the world. Once 10,000 members have registered in any one location, the first restaurant will be opened there.
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The members will be asked to pay a one-off fee of £60, creating a £600,000 pot for the initial start-up.
They will then be in control of choosing the restaurant's decor, staff, menu and every other aspect of its running, which will be voted on through the website or via a smartphone app.
Each member will also receive a £60 food voucher for the restaurant.
Michelin-starred chef Mr Burton Race, who lives near Dartmouth, South Devon, said: "This is the Big Brother of restaurants as the public will have full control of everything. It really is the first restaurant that is completely for the people, by the people.
"In these austere times, we're actually trying to take a lot of the risk out of opening up a restaurant. If the customer is always right, let's see if we can give them most of the choices before we start.
"You can never please absolutely everyone, but this way it is totally democratic."
Describing how the concept will work, he added: "Think for example of the process of hiring a new chef. Within The Restaurant Experience this will be achieved by members listening to all of the interviews through live screening, reading the chef's uploaded CVs and watching them cook trial dishes.
"Then it is just a case of them clicking a button to say who they think deserves the job."
The initial cities to choose from are London, Manchester, Glasgow, New York, Los Angeles, Houston, Auckland, Toronto, Sydney and Cape Town. They have been chosen following research into where the most "foodies" are – meaning those going to restaurants, spending money on food and blogging about all things culinary.
The celebrity chef admits it would be easier for him if the first 10,000 members came from a UK city, adding: "If we had people registering in England but saying they wanted a restaurant in, say, Exeter, then that's what we'd do. I'm still based in the South West and could see this working here.
"People here are justly proud of their ingredients – it's the only place where you really get this quality of dairy, meat and seafood."
His partner in the venture is Jonathon Davies, winner of Britain's Best Dish. He said: "Today, everything is virtual. At the touch of a button we can build and destroy virtual cities, manage a virtual football club and even build and create our own virtual culinary establishment.
"Now we want to give people the opportunity to create and run their own real life restaurant."