Kicking those bad habits for good
WHEN the Herald approached the Public Health team about the LoveLife project we were delighted to get behind the campaign. It was a great idea to tap into all the excitement around the run-up to the London Olympics to get people quitting smoking, shedding pounds and taking more exercise.
We all know that smoking is a major cause of death and serious disease, that levels of obesity are at record highs and that too few of us take enough exercise.
At the first meeting of all the partners backing the campaign, the Herald editor unveiled his targets: he was aiming for a million fags stubbed out, 100,000 pounds weight lost, and a million miles run. Of course, I was pleased at his ambition but if I'm honest, I was a little sceptical about achieving such massive change in our city. Old habits die hard and we all find change difficult, especially when we feel we are on our own.
The real success of loveLIFE has been the way the Herald has brought us all together by telling our stories in words and pictures. This made everybody feel they were part of something bigger, that they were not doing things on their own and that they were supported. For me, that is the essence of the Olympic spirit, shared experience, effort rewarded and the feel good factor. I am sure it is this feeling of shared purpose that has enabled us to smash the targets. Well done to the Herald and to everybody who took part!
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GARY WALLACE, MANAGER, PLYMOUTH DRUG AND ALCOHOL ACTION TEAM
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