New packaging and price for Plymouth Gin
PLYMOUTH Gin is being relaunched with new packaging amd a higher price to emphasise it's position as a super-premium product.
Chivas Brothers has relaunched the brand in Spain and is rolling out the new bottle design from this month across the world.
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A spokesman said: "The new rounded bottle shape and antique style pay tribute to the unique heritage of Plymouth Gin, while the oval label sees a return to an earlier example of the packaging, enriched with copper to reflect Plymouth’s artisanal credentials.
"A copper cap also mirrors the single copper pot still that has been used in production since Victorian times."
The label carries an image of the Mayflower ship, as some of the passengers of the ship stayed at the Black Friar distillery ahead of their voyage to America, as well as the Black Friar icon.
The new packaging will be rolled out through 2012 and 2013.
Plymouth Gin is the only English gin with Protected Geographical Indication from the European Union - meaning it can only be distilled in Plymouth.
5 Comments
by cpenberthy
Sunday, February 12 2012, 10:15PM
“What a pity they didn't decide to relaunch it in Plymouth!!”
by mcspredder
Thursday, January 19 2012, 9:13PM
“"Mayflower ship, as some of the passengers of the ship stayed at the Black Friar distillery ahead of their voyage to America,"
Suitably fortified for the journey, one assumes.”
by anglo_dutch
Thursday, January 19 2012, 9:07PM
“It's almost impossible to buy here in Holland and even now prices itsself out of the market.”
by Mr_Amazing
Thursday, January 19 2012, 8:06PM
“"it's position" ?
Are we not bothering with this punctuation lark then?”
by bob_baty
Thursday, January 19 2012, 6:44PM
“How about a discount for Plymouthians? ;)
Good Luck, i hope it proves successful.”