Plan to boost waterfront visits in Plymouth

Trusted article source icon
Tuesday, March 09, 2010
Profile image for This is Cornwall

This is Cornwall

PLANS have been drawn up for a manager to be appointed to look at setting up a Business Improvement District for the waterfront and boost it as a tourist destination.

The 'place manager' role would be similar to that of the existing city centre manager. A Business Improvement District (BID) scheme already exists for the city centre.

Under the proposal, Visit Plymouth would 'evolve' into an entity called The Barbican, Hoe and Waterfront Partnership.

The activities of this body, and the City Centre Company, would then be co-ordinated by the 'place manager'.

The proposals come under the council's 'place management strategy' which aims to co-ordinate the 'visitor economy' across the city centre, Barbican, Hoe and waterfront focusing on marketing, events, visitor information, standards of cleanliness and tackling anti-social behaviour.

The council is proposing this to bring together organisations in sectors such as retail, leisure and hospitality.

The council's Cabinet will meet on March 16 to discuss the proposals including a contribution to the Barbican, Hoe and Waterfront Partnership of £30,000 a year for two years. It is intended that this sum should be match-funded by the private sector, co-ordinated by Visit Plymouth.

Under the plan, the 'place manager' would be expected to work with private- sector partners to carry out improvements, co-ordinate activities and events, ensure a consistently 'great experience' for visitors and local people, deliver value for money and ensure there is no duplication of resources or effort.

Part of the remit would be to consult on and carry out research into setting up a BID for the Barbican, Hoe and waterfront.

The partnership will work closely with the council's newly-created Economic Development Service and the Plymouth City Development Company (PCDC) to develop the city's visitor strategy, which aims to generate an extra 7,000 jobs in Plymouth in the next 10 years.

More than 3.5million day visitors come to the city each year and 2.4million stay overnight, bringing £275million into the economy and supporting 30,000 jobs.

Cllr Ted Fry, Cabinet member for planning, strategic housing and economic development, said: "We have a magnificent waterfront and need to make the most of it. This is not just something the council can do by itself; it needs a co-ordinated approach between council and traders, with everyone working together to raise the bar."

David Draffan, assistant director for economic development, said: "Creation of a destination management organisation will enable the council to work closely with the private sector to drive the visitor economy forward, managing and marketing the city centre, Hoe, Barbican and waterfront as a single proposition."

Andrew Huckerby, chair of Visit Plymouth, said: "By coming under one umbrella we can pool expertise, enthusiasm and resources."

Duncan Currall, chairman of the City Centre Company, said: "There are huge economic advantages for the city centre and waterfront areas to be managed and promoted together."

12
Tweet this article
Report

12 Comments

  • Profile image for This is Cornwall

    by Sid, Crownhill

    Wednesday, March 10 2010, 8:54AM

    “I would agree with Optomistic Dave on most issues but I would keep Tinside - it's beautiful in the summer. If only a retractble roof could be put on it!
    The Waterfront restaurant had pricey but great food. Unfortunately the pub they created beside it was tacky.

    They could start by giving Smeatons Tower a coat of paint as well as the whole of the outside of the Tinside waterfront . That would be a small but relatively inexpensive start.”

  • Profile image for This is Cornwall

    by Optimistic Dave, Plymouth

    Wednesday, March 10 2010, 6:37AM

    “Clearly the hoe is currently a disgrace. Is has been allowed to fall into serious decline and instead of being a unique and attractive tourist attraction it is actually an embarassment to Plymouth.
    It clearly needs to be made more upmarket and have substantial investment to create a quality cafe, bistro and entertainment area. In order to make money it has to attract the right clientelle and therefore price out the riffraff.
    In another article in the same edition of the Herald, The Waterfront bar was described as "an upmarket bar and restaurant". I'm sorry, but who's idea of upmarket is this? This particular venue is a good example of the potential in the hoe with the right investment. It closed because it was tatty, yobbish and poorly run.
    Investment will only be acieved by selling off to expert developers who will raise the Hoe's profile and hopefully start by pouring concrete into the horrible outdated and downmarket Tinside Lido.
    Chavs are currently are the only people you see on the Hoe which puts off the people with the money to spend. Price these types out and encourage the money in, it works in Europe!”

  • Profile image for This is Cornwall

    by Dick Barton, Plymouth

    Tuesday, March 09 2010, 10:56PM

    “When PCC return back into the real world through the back of their collective wardrobe they may just realise that to make a dream come true it takes money. Money that neither they have or have the ability to attract. This is because anyone who invests has the strange notion that they would like to see a return on anything invested. Let¿s have a look at what you can do along the sea front at Plymouth. You can sit or stand and look at the view and quite a nice view it is too. The Waterfront has closed down so you can¿t sit with a beer or glass of wine; apparently it wasn¿t bringing in enough money. There¿s a clue in there somewhere. You can swim in the Lido for a part of the year and I feel in the right hands this place could have potential. You can join the yacht club and then there¿s the Barbican. I like the Barbican, it¿s a pity there isn¿t more of pre war Plymouth left. Like it or not some of the most successful tourist destinations are old and have character. Bruges or Amsterdam for example. You can get a good meal from a very nice burger to some excellent sea food and that¿s it. The Barbican area swings from been quite pleasant on a summers evening to a very edgy and heavy unpleasant atmosphere at times. Transport is a real issue and parking needs looking at too. Unless someone is going to invest millions, building a café society into the rocky foreshore I can¿t see what more can be done.”

  • Profile image for This is Cornwall

    by David, Stoke

    Tuesday, March 09 2010, 8:03PM

    “Another waste of money idea from one of PCC's ever increasing band of overpaid managers. Instead of wasting money on yet another quango run by someone on an overinflated salary, PCC should invest this money on actually doing something to improve it's waterfront rather than letting it fall in to the sea.
    No other waterffront city in the UK neglects it's waterfront like Plymouth. The stretch from West Hoe to the Barbican is nothing short of a disgrace, being allowed to slowly fall in to the sea.
    The Council spent a fortune a few years ago on paying David Mackay to come up with ideas for the Waterfront and nothing happened. This is just wasting money on yet more ideas but no action when the Council is supposedly short of money.”

  • Profile image for This is Cornwall

    by Diane, Plymouth

    Tuesday, March 09 2010, 7:29PM

    “How about subsidising the no 25 bus, making it more frequent, extending it to always run to the Railway Station and making it very low cost or free? This would allow easy access for both tourists and residents to the Hoe and Waterfront. More visitors = more business. Better to spend money this way than on another fancy titled job”

  • Profile image for This is Cornwall

    by Stuart, Plymouth

    Tuesday, March 09 2010, 7:27PM

    “OK, if there are funds in the kitty for the wage bill, are there funds in the kitty to do some much needed renovation work? We had a brilliant water front, that was an amazing mix of the decades when Plymouth Council had the sense to invest in the amenity that most janners loved. Bring back the platforms in the sea, and the diving boards, build them in a way that meets the needs of current legislation. Stop coffee tables incroaching any further along the sea front.
    Hire some old locals who know a tale or two about the place to be available. Mark out the swimming areas and give the non janners a ruddy sign post so they actuallly know what the warning flags mean.
    Make it a non alcohol zone.”

  • Profile image for This is Cornwall

    by colin, plymouth

    Tuesday, March 09 2010, 6:58PM

    “Why would anyone want to visit anywhere in Plymouth , everywhere is a Cespit of garbage, litter, drugs, low life scum bags..”

  • Profile image for This is Cornwall

    by Knacked off, Plymouth

    Tuesday, March 09 2010, 6:47PM

    “Great another manager on the council pay roll jobs for the boys.”

  • Profile image for This is Cornwall

    by Chris, Hartley

    Tuesday, March 09 2010, 5:37PM

    “All talk and public money. No substance, bright ideas or prospects of progress or improvement.”

  • Profile image for This is Cornwall

    by Margaret, plymouth

    Tuesday, March 09 2010, 5:06PM

    “Another non-job which is probably on an inflated salary - & the council want to make budget cuts....I know this may be a silly question but why can't the "City Centre Manager" combine both posts?”

        Your comments awaiting moderation

        Add your comments

        max 4000 characters