Plymouth council uses graffiti art to get drink drive message out
GRAFFITI artists are normally discouraged in Plymouth city centre.
But the city's Designated Driver scheme is quite literally hitting the streets to get the message out to revellers this Christmas.
As a reminder that designated drivers are being rewarded for staying sober with free soft drinks, the scheme logo is being blasted onto pavements around the city.
The city council and Best Bar None are joining forces with the Probation Service, which is providing a Community Payback team for the work.
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It will use a high-powered pressure washer to 'reverse stencil' the logo onto the dirt on the paving slabs. This environmentally friendly method of advertising the scheme is designed to be a stand-out message to all passers-by, showing that the scheme is operating in the area.
Anyone who is out partying but staying sober to drive their friends home can get free soft drinks at participating venues. Designated drivers will be given a drinks card that will be stamped every time a free soft drink is handed out.
Cllr Chris Penberthy, Cabinet member for Co-operatives and Community Development, said: "We have had excellent support from licensees for this scheme. Using the pavement stencils is a fun and effective way of getting people's attention and reinforcing the anti drink-drive message."
Venues taking part in the scheme will display stickers and posters.
Mick McDonnell from Best Bar None said: "We want everyone to have a fun but safe night out and I'm very pleased so many licensees are supporting the scheme."