Plymouth to be rebranded as 'Britain's Ocean City'
PLYMOUTH is to be rebranded as "Britain's Ocean City", council leader Tudor Evans has revealed.
Cllr Evans told a meeting at the Council House: "I have ordered big signs for the A38 – 'Welcome to Plymouth, Britain's Ocean City'."
The branding will replace the slogan "Positively Plymouth".
The Herald understands that city partners have been debating whether to go for "Ocean City" or "Marine City".
BUY ONE GET ONE FREE - Medium Cod, Chips & Mushy Peas at...View details
Simply Purchase a Medium Cod, Chips and Mushy Peas and receive another portion for FREE.
Sustainable Cod, Fresh Cut Chips & Proper Mushy Peas.
Visit Our Website for more information and offers
Terms: Offer valid only with this Voucher, 1 voucher Per Customer. Not for use with any other offer, Not transferable to other menu items
Contact: 01752 421044
Valid until: Thursday, June 27 2013
Cllr Evans said the signs would arrive in time for Easter, but refused to be drawn on what they would show. The Herald reported last month that the city had ditched its £53,250 slogan Positively Plymouth two years after it was created by a marketing company.
The Positively Plymouth brand was launched in May 2010 after a project funded by Plymouth City Council and the Plymouth City Development Company. At the time the CDC said Positively Plymouth had a "long term future".
The CDC folded that year but handed over responsibility to Destination Plymouth who continued to use the brand to market the city.
The Positively Plymouth website was launched in March 2011 to promote events and attract investment. The site is no longer live.
Plymouth City Council said afterwards: "Brands need to evolve over time to remain fresh and current and much has happened over the last three years to provide Plymouth with a more powerful external narrative.
"Core messages and themes identified in the Positively Plymouth strategy will be retained and amplified in an updated approach."
The announcement came at the Plymouth Plan Forum, where city leaders, developers, architects and others are discussing a blueprint for the future of the city.
But he also said the city centre 'needs more uses'.
The meeting also heard Councillor Evans say he plans to 'defend' the city centre as a shopping area, and call on people from across the city to put forward ideas for Plymouth.
The move is the latest in a series of brands, mottos and slogans for Plymouth.
The ancient motto of the city Turris fortissima est nomen Jehova - the name of Jehova is a strong tower - is taken from the Bible and is attached to the coat of arms recorded in 1620.
Some historians say this motto has stood since the time of the English Civil War.
After the destruction of World War Two Plymouth adopted the Latin motto Resurgam - which was carved into the doorway of the Blitz-damaged St Andrew's Church.
It means I shall Rise Again.
Signs on the A38 were later emblazoned with the slogan Plymouth - Spirit of Discovery, alluding the city rich heritage of naval exploration.
The motto was used from 1996 as part of Plymouth's bid for multi-million pound Millennium funding.
Unfortunately, the signs were frequently reduced by vandals to Plymouth - Spirit of Disco.
The most recent branding, Positively Plymouth, was created in a marketing exercise and dropped after less than two years.