Plymouth to be rebranded 'Britain's Ocean City'

PLYMOUTH is to be rebranded as "Britain's Ocean City", council leader Tudor Evans has revealed.

Cllr Evans told a meeting at the Council House: "I have ordered big signs for the A38 – 'Welcome to Plymouth, Britain's Ocean City'."

The branding will replace the slogan "Positively Plymouth".

The Herald understands that city partners have been debating whether to go for "Ocean City" or "Marine City".

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Cllr Evans said the signs would arrive in time for Easter, but refused to be drawn on what they would show. The Herald reported last month that the city had ditched its £53,250 slogan Positively Plymouth two years after it was created by a marketing company.

The Positively Plymouth brand was launched in May 2010 after a project funded by Plymouth City Council and the Plymouth City Development Company. At the time the CDC said Positively Plymouth had a "long term future".

The CDC folded that year but handed over responsibility to Destination Plymouth who continued to use the brand to market the city.

The Positively Plymouth website was launched in March 2011 to promote events and attract investment. The site is no longer live.

Plymouth City Council said afterwards: "Brands need to evolve over time to remain fresh and current and much has happened over the last three years to provide Plymouth with a more powerful external narrative.

"Core messages and themes identified in the Positively Plymouth strategy will be retained and amplified in an updated approach."

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