A SEMINAR and networking event is being organised by Myo International on Friday next week. The event, between 2pm and 4pm, at the HSBC commercial centre in Plymouth International Business Park, will be 'an opportunity for city businesses to meet and understand how using psychological persuasion techniques can help increase internet sales by up to 900 per cent'. Myo International, a psychological persuasion business based at Tamar Science Park, analyses websites to make sure they are communicating effectively before using 'psychological optimisation' to ensure 'the right information stands out'.

Neil Trigger, founder of Myo, will be holding the seminar to 'inform the business community of how wording, colour and logo placement can turn browsers into buyers'.

For more details on the event, email Martin Sylvester at the msylvester@myointernational.com address.