An introduction to giffgaff
A look at the latest mobile network whose community-driven mentality might just change the way we talk…
Mobile phone technologies are at the forefront of developments and discoveries in science and utility. With the introduction of smartphones, tablets and half-and-halves (we’ve just noticed the latest Samsung Galaxy offering which claims to bring the best of both worlds), it’s easy to forget that mobile technologies have been around for a long time.
It was as early as 1960 that a Swedish company launched the first fully automated mobile telephone system. Fast forward to 2012, and there are 100s of mobile phone operators worldwide, over 50 of which have more than 10 million subscribers.
One of the latest mobile network provider to hit the UK, is giffgaff, whose sim only scheme is encouraging subscribers to the big three (Orange-T Mobile, O2 and Vodafone) to try something new.
giffgaff works first off by offering cheaper deals than the big corporations – and herein lies its appeal. Signing up for a 24-month smartphone contract with a top three provider usually entails completing reams of personal details, being definitively locked in for that time, added costs for 3G or 4G data overusage and then throwing in insurance, perhaps home broadband and much in between.
giffgaff just asks you order a free sim card, and in return offers you the opportunity to choose from its goodybags to add on to that sim – starting at £10 a month. Even at £25 a month, with unlimited internet, unlimited texts, 1500 minutes and free access to the online community (that’s the best bit), the price is currently unbeatable.
Take a look at the company website page on its sim goodybags for an in-depth comparison – you’ll see it’s average cost of calls per minute is half some of the leading providers – but you’ll want to stick around to get a feel for what really makes giffgaff unique.
giffgaff is an online community as well as mobile network – and the more members who join, and the more they maintain and contribute, the better value and more fruitful the venture becomes. As well as pooling knowledge and tips on unlocking particular models, taking advantage of the best goodie bags, and receiving cash back for topping up, the collective has a one-for-all-and-all-for-one feel that is refreshing. And it’s for this, as well as the low prices, that we’re giving it a thumbs-up.