What's in a name? It could be your future
THE image Plymouth will present to the World has been revealed: Britain's Ocean City.
The move was revealed by council leader Tudor Evans last night at a public meeting to discuss the Plymouth Plan – the blue print for the direction the city will take in the next two decades.
Few details have been published of exactly how it will be used but Cllr Evans made it clear there will be new road signs erected on the A38 proclaiming the new name before Easter.
The move comes just weeks after it was announced the previous Positively Plymouth brand would be dropped.
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What's in a name? Well, in this case it could be a very great deal. We stand at a critical point of this city's development.
In recent months The Herald has reported the deluge of development plans on the drawing board for Plymouth – many of them centred on our spectacular waterfront.
And today the battle to be named UK City of Culture 2017 hots up. The 10 rivals to Plymouth's prospective bid have been revealed.
The key to the future success of our city – whether measured in terms of attracting visitors and investors or in terms of our ability to win our bid for City of Culture 2017 – will be our ability to present a strong and compelling identity both inside and outside Plymouth.
If you read those three words grumble about their specific meaning you are missing the point. They are an attempt to capture the uniqueness of this place in a way that, up to now, we have failed to do.
It is crucial the phrase Britain's Ocean City is not allowed to become a mere slogan or motto. It must be a brand and to be that will require determined and intelligent effort.