Fairtrade Fortnight 2013
Fairtrade Fortnight (25 February – 10 March) will call on the British public to Go Further for Fairtrade in
2013 to look after the food we love and the people who grow it. Without our support now, farmers in
developing countries face a difficult and uncertain future.
The two-week long campaign will highlight the need to think about where our food comes from, and through
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an interactive petition will call on the government to take action before the 2013 G8 Summit. The petition
will signal the start of a three-year long campaign by Fairtrade Foundation – ‘Make Food Fair’.
Smallholders in developing countries are increasingly hit by fluctuating commodity prices affecting their
income and the prices they pay for the food they buy themselves, rising global food prices, rising production
costs, and climate change.
Fairtrade Fortnight is the nationwide effort to promote awareness of Fairtrade and urge people to buy
products carrying the FAIRTRADE Mark. It unites all Fairtrade supporters, bringing together retailers,
manufacturers, producers and consumers.
This year thousands of people up and down the country will get creative with their Fairtrade campaigning to
highlight the importance of small holder farmers in agriculture and their role in food security. Fabulous
sculptures made from Fairtrade product packaging will form the centrepiece of this year’s local campaign -
towns, villages, churches, colleges and schools across the nation have already begun creating installations,
collages and even tea cosies as protest petitions to deliver to MPs and commercial organisations to ask for
change. Their creativity will be uploaded to fairtrade.org.uk/gofurther to form a visual online petition.
Michael Gidney, chief executive of the Fairtrade Foundation, says: ‘Companies and governments need to
make a stand to ensure small farmers can achieve sustainable livelihoods and play their full role in building
fairer, better food systems for the future. Choosing Fairtrade is one way to help secure a better deal for
millions of people in developing countries, so we want people to try a new Fairtrade product or create a
work of art to ask for change. From the 25 February, they will also be able to pledge their support in a new,
exciting way, so watch this space.’
Farmers and co-operative members from Malawi, Costa Rica, Uganda and St Lucia will visit various
locations around the UK during Fairtrade Fortnight, giving talks and hosting discussions on what Fairtrade
means to their livelihoods, and the need to Go Further.
Businesses are also doing their bit to go further this Fairtrade Fortnight, from pop-up Fairtrade shops to
new Fairtrade certified products. From Fairtrade Fortnight 2013, every single KIT KAT 2 Finger sold in the
UK will be Fairtrade certified, while Divine Chocolate will be opening the doors to its first ever POP UP
shop. The organic and Fairtrade chocolate company will also be unveiling two brand new flavours – Divine
Dark 70% Chocolate with Chilli & Orange, and Milk Chocolate with Toffee & Salt. Tate & Lyle have unveiled
their new Golden Syrup Fairtrade cane sugar, while Liberation is going further by supporting a new peanut
processing plant in Malawi.
Visit www.fairtrade.org.uk/gofurther for more on Fairtrade Fortnight.
The Fairtrade system currently works with 1.24 million people - farmers and workers - across more than 66 developing countries
In the UK, sales of Fairtrade products in 2011 reached £1.32 billion – a 12 per cent increase on the previous year
Fairtrade products are now sold in more than 120 countries
75 per cent of all Fairtrade producers are smallholder farmers
78 per cent of consumers recognise the FAIRTRADE Mark
Last year, farmers and workers from some of the world’s poorest countries invested €65 million in Fairtrade Premium in business, social and environmental projects in their communities
There are now 991 Fairtrade producer organisations worldwide
More than 6.5 million litres of Fairtrade wine was enjoyed in 2011
One in every three bananas sold in the UK is Fairtrade
Fairtrade accounts for 10 per cent of all tea sold in the UK
Just over 8 per cent of all roast and ground retail coffee is Fairtrade certified
9,924 tonnes of Fairtrade hot chocolate was drunk in the UK in 2011 – that’s about 1.5 million of us sitting down to a cup of hot chocolate every day
Chichester Cathedral became the world’s first public building to display Fairtrade and Fairmined certified gold in 2011. A 3ft cockerel was gilded in Fairtrade certified gold and positioned atop the 270ft Cathedral spire